Brands & websites impossible to sleep on.
Waking Digital is a design and development studio for companies that have outgrown how they look. We build the brand, design the site and write the code, so the outside finally matches what you’ve built.
100+ websites launched for founders and marketing teams
- Brand identity
- Web design
- Web development
- SEO
- Web apps
- AI agents
- Design systems
Trusted by teams that needed to look the part
What we do
Everything between
the idea and the launch
Most companies hire a brand agency, a web shop and a developer, then manage the handoffs. Here it’s one team that carries the work from the first sketch to the live site.
- 01
Brand identity
A look people recognize and a story they can repeat. Positioning, logo, color and type, with guidelines that keep it consistent everywhere it shows up.
Brand identity - 02
Web design
Sites designed in Figma down to the pixel, shaped around what your buyer needs to see before they’ll talk to you.
Web design - 03
Web development
Webflow when your marketing team needs to move fast. Custom code when the site has to do more. Either way it’s quick, accessible and yours.
Web development - 04
SEO & content
Structure, speed and content that rank. We go after the pages that bring in buyers first, then widen out from there.
SEO - 05
Web apps & internal tools
Portals, dashboards and tools built around how your business runs, connected to the systems you already use.
Internal tools - 06
AI agents & automation
Agents that answer leads, qualify them and keep your CRM current, so your team spends its time on the work only people can do.
AI agents
Selected work
Proof, not promises
Over 100 sites launched. Here are a few where the site, the brand and the systems behind it had to work together.
All work- 01 Insurtech
Equal Parts
Fresh off a $10M raise, they needed a front door that turned visitors into pipeline.
We built their lead intake from scratch and wired it end to end: custom forms feeding the CRM, the backend and the core platform, so every lead is captured, routed and ready for sales the moment it lands.
- Web app
- Lead intake
- Integrations
- $10M
- Raised before go-to-market
- 3
- Systems wired together
- MVP
- Built from scratch
- 02 B2B SaaS
Lucidly
Our own product: from a blank page to a live SaaS with 500 users and paying customers.
Lucidly is a live website commenting tool. Teams leave feedback right on the page and ship client sites without the email chains. We designed it, built it and grew it.
- Product design
- Development
- Growth
- 0 → 1
- Designed and built in-house
- 500
- Users on the platform
- Paid
- Customers today
- 03 Proptech
Bonus Homes
An early-stage team needed revenue fast, and a system that knew which leads were worth chasing.
The system we built captures every lead, checks it against outside data, filters out the ones that don’t fit and sends the qualified ones straight into Salesforce. The team got to spend its time closing.
- Lead qualification
- Integrations
- Salesforce
- Auto
- Lead qualification
- CRM
- Synced to Salesforce
- MVP
- Marketing systems stood up
More launches
-
SGW Designworks -
Omega Point -
Kepler -
Flossy
How it works
Four steps.
No .
You always know what’s being worked on, what it costs and what happens next. The person on your kickoff call is the one in the Figma file and the codebase.
Start with a call-
Discover
A call to hear where the business is going, then a look at what you have today: the site, the brand, the numbers and what your competitors are doing.
- Goals and audience
- Site and brand review
- Scope and fixed quote
-
Define
We settle the direction before anything gets polished. Positioning, sitemap, wireframes and the look, so the big decisions are made early and cheaply.
- Positioning and messaging
- Sitemap and wireframes
- Visual direction
-
Design & build
Design in Figma, build in Webflow or code. You see real progress on a preview link every week and give feedback right on the page.
- Full design in Figma
- Weekly preview links
- CMS set up for your team
-
Launch & grow
We test it, migrate it and launch it without losing your rankings. After that we stay on for SEO, new pages and whatever the business needs next.
- QA and migration
- Training for your team
- Ongoing support
Why Waking Digital
A small studio that ships like a big one
- 100+
- Websites launched
- 6
- Weeks on average from kickoff to launch
- $10M
- Raised by a client we built go-to-market for
- Clutch awards in 2023
-
One team, logo to launch
Brand, design and code under one roof. Nothing gets lost between a strategy deck, a Figma file and a developer who never saw either.
-
A direct line to the makers
No account manager relaying messages. You talk to the people designing and building your project, so answers come fast.
-
Built for your marketing team
New pages, posts and launches without filing a ticket. We set up the CMS and train your team to run it.
-
You own everything
Your accounts, your files, your code. If we ever part ways, you walk away with all of it and a site your team can keep running.
Clients
In their words
-
“ I have never had a better experience! Cannot recommend higher! ”
Brian Next Gen Land Co -
“ Communicates with the customer every step of the way. ”
Brandon BGB Outdoor -
“ Shane was a pleasure to work with! ”
Doug Paradigm Associates -
“ You are absolutely the best. I appreciate you SO much! ”
Rob Contact Studios -
“ Shane has been an invaluable asset to my business! ”
Sarah Designer
Ways to work together
Pick the shape that fits
-
Project
A new brand, a new site or bothFixed scope
A defined scope with a clear start and finish. You know exactly what you’re getting before we begin.
- Scope agreed before we start
- One team from brief to launch
- Designed in Figma, built to last
-
Monthly team
Bigger or changing scopesWeek by week
Design and development every week, shipped in phases. It runs until the work is done and then it stops.
- Brand, design and build together
- Ship in phases, not all at once
- Pause or stop any month
-
Care
After launchOn call
We keep the site healthy and growing: updates, new pages and SEO, without hiring a team to do it.
- Updates and fixes
- New pages as you grow
- A design and dev team on call
Shane Gauthier Founder, lead developer
About
Small on purpose
Waking Digital is a small studio based in Ohio, working with companies everywhere. We’ve launched over a hundred websites and built a SaaS product of our own, so we know what it takes to get from an idea to something real people use.
Staying small is the point. You work with the people who do the work, decisions get made in a day and not a sprint, and nothing gets lost between the pitch and the build.
Questions
Good to know
What platforms do you use?
Astro, Next.js, Webflow and Framer are the ones we build on most. We pick the one that fits the job: something your marketing team can update without a developer, or custom code when the site needs a web app, a customer portal or deep integrations. If your team already has a platform of choice, we’ll build on that instead. This site is custom-built in Astro.
Can you do just the brand, or just the website?
Yes. Plenty of clients come for one piece. If you already have a brand you like, we design and build around it. If you only need the identity, you get guidelines and files any team can pick up.
Who will I be working with?
The people doing the work. There’s no account manager in the middle. You get a shared channel, updates when something is ready to look at and meetings only when they’re useful.
Who owns the work?
You do. The site, the design files, the code and every account are yours, and we set things up so your team can run them without us.
What happens after launch?
Whatever you need. Some teams take it from there. Others keep us on a monthly plan for updates, new pages and SEO.