Internal Tools Engineering as a Service
I build the tools, automations and AI agents that take manual work off your team’s plate. Tell me the problem and you’ll have a live link in days, not quarters.
Month to month. No hiring. No agency.
Fit
Your engineers are on the product. Your ops, sales and finance teams are running on spreadsheets and duct tape. That gap is where I come in.
The math
What it usually takes to get internal systems built.
| Option | Full-time hire | Agency | Waking Digital |
|---|---|---|---|
| Cost | $15k+/mo fully loaded | $25k+ per project | From $1,997/mo |
| Time to start | 3–6 months to hire | 4–8 weeks of discovery | This week |
| Commitment | Salary, benefits, equity | SOWs and change orders | Month to month |
| Who you talk to | One engineer, one specialty | An account manager | The engineer building it |
Who
Sales, marketing, ops, RevOps or eng. If they’re stuck, I can help.
What
Tools, agents, automations and integrations. If software can fix it, I build it.
How long
Month to month. Pause or cancel anytime. You keep everything.
Capabilities
Portals and admin tools, built on your data. Not another spreadsheet.
Marketing updates the site by typing. No dev tickets.
Collect, clean and route your data to where your team works.
AI that triages, drafts, enriches and answers, inside your systems.
Your CRM, billing and support tools, finally talking.
Handoffs, alerts and busywork that run on their own.
Ready when you are
A short call to hear the problem and see if it’s a fit. If it isn’t, I’ll tell you.
15 minutes. No hard sell.
Testimonials
Waking Digital was a pleasure to work with!
Waking Digital is absolutely the best.
I have never had a better experience! Cannot recommend higher!
Communicates with the customer every step of the way
Alongside building 100's of Marketing sites over the last 4 years, here are a few products, apps and integrations I built.
Lucidly is a live website commenting tool. Teams leave feedback right on the page, collaborate in real time and ship client websites without the email chains. I built the product from scratch and grew it to where it is today.
Equal Parts had the funding and the product, but no intake engine to start signing customers. I built their MVP lead intake and wired it end to end: custom forms feeding their CRM, their backend and their core platform, so every lead was captured, routed and ready for sales the moment it landed. Integration work their team didn’t have in-house.
Bonus Homes had early funding, a small team and nobody in-house to build their go-to-market engine. I built their MVP lead qualification system: it captures every lead, checks it against outside APIs, disqualifies the ones that don’t fit and sends qualified leads straight into Salesforce. The core marketing systems were stood up quickly, so the team could focus on closing deals and bringing in revenue.
Our guarantees
Money-back guarantee
If you're not satisfied in the first 30 days, you get your money back.
Speed-to-ship guarantee
Not the finished product but a first version on a live URL your team can click and test.
Pricing
Same engineer, same scope on every plan. The price simply scales with the size of your company.
Under 50 people or under $10M in revenue
50 to 500 people or $10M to $100M in revenue
500+ people or $100M+ in revenue
Every plan includes
Not sure which size you are? Whichever is higher of headcount or revenue. We confirm it on the call.
FAQ
A cracked engineer who builds the systems your company runs on behind the scenes: internal apps, dashboards, agents, integrations and automations. Your product engineers stay on the product. I take the rest.
By company size. Use whichever is higher of headcount or revenue. Bigger companies have more systems, more people touching them and depending on them. I can help confirm on a call.
No. Every plan is the same engineer, the same access and the same scope. The price reflects the size and complexity of your company, not a feature list.
Async. Send the problem over Slack or email, I scope it, build it and ship it. You hear from me when something is ready or when I need a decision. Meetings only when needed.
You do. Everything lives in your repos, your cloud and your accounts, and I set it up so your team can run it after I am done.
Yes. It is month to month. Pause when things are quiet, pick back up when they are not, or cancel any time.
About
I'm Shane, the founder of Waking Digital. I've spent the last 4+ years shipping production software for companies of every size. When you bring me in, you work with me directly.
