SEO marketing, or Search Engine Optimization marketing, is a digital marketing strategy focused on improving a website's visibility in search engine results pages (SERPs). The goal of SEO marketing is to increase organic (non-paid) traffic to a website by making it more appealing to search engines like Google, Bing, and Yahoo.

That is a great question! SEO get you more traffic, more visibility, more authority and more trust with the search engines. Google being the one everyone cares about. Organic traffic should be driving about a good portion of your business revenue if you are investing properly into it correctly. The percentage ranges depending on the market you are in. A good SEO analyst should be using a step by step approach to grow your business. SEO at it's core is simple, but the approach can change quite bit depending on the immediate desired results.

You have probably heard someone say "SEO is dead!". That is simply not the case. SEO is becoming more important and relevant if anything. Especially as AI becomes increasing used to assist us all digitally, SEO will be the difference between winning and losing in business. If you need a good SEO partner on your side, feel free to reach out to us!

SEO best practices are guidelines and strategies designed to help improve a website's visibility in search engine results pages (SERPs) and attract more organic traffic. These practices are essential for any effective SEO strategy. Here are some of the key SEO best practices:

1. Keyword Research and Targeting: Identify relevant, high-traffic keywords that your target audience is searching for and incorporate them naturally into your website content, including titles, headings, and meta descriptions.
2. High-Quality Content: Create valuable, informative, and engaging content that meets the needs and interests of your audience. This includes regularly updating your website with fresh content.
3. On-Page Optimization: Ensure that each page on your website is optimized for both search engines and users. This includes using descriptive titles and headings, optimizing meta descriptions, and structuring URLs to be clear.
4. Mobile-Friendly Website: With the increasing use of smartphones for web browsing, having a mobile-responsive website is crucial. Google also uses mobile-first indexing, making this even more important.
5. Page Load Speed: Improve your website’s loading speed as it is a ranking signal for search engines. Optimize images, leverage browser caching, and minimize the use of large file sizes.
6. Internal Linking: Use internal links to help search engines understand the structure of your site and to distribute page authority throughout your site.
7. Quality Backlinks: Focus on acquiring high-quality backlinks from reputable and relevant websites. This improves your site's authority and credibility in the eyes of search engines.

SEO is a purely organic way of getting your website to show up first in Google search results.

SEM is paid way to get your website showing up first in Google search results.

SEO have long term pay off while SEM has a short term payoff.

Both are useful growth strategies when applied correctly and appropriately.

We would strongly argue a resounding yes! Why? SEO is a long term growth strategy and pay off. It has quick wins, but the really profitable part of SEO comes later. Are running ads worth it? Generally the answer is yes. However, the minute you turn off ads traffic drops. SEO on the other hand, is a dial that is turned up slowly and the up front work can pay off for a long time. Like we are talking year. All that to say, we think SEO is worth paying for. We don't think SEO is a waste of money. If you have never tried it or you are burnt out on finding an agency we would be happy to chat about why we think our expertise and strategy is better. We look for the quick easy wins and then building slowly from there. Shoot us a message, we would love to chat!!